It’s all about the swag, baby! Backstage, Jingle Ball 2009 was the place to be seen. When the artists weren't mingling with press, they were making their rounds through the H&M sponsored Gift Lounge, picking up some great swag just in time for the holidays. All the presenters, performers, and VIP celebrity guests were spotted scoring the hottest products for the holiday season.

There are millions of great reasons to be a celebrity -- you are able to share your talents with the world, your positive actions impact the lives of your fans, and the added perk is getting free swag! Backstage, Jingle Ball 2009, celebrity guests poured into the H&M Gift Lounge and we were on hand to scoop up all the details. In a special two part series, PopStar is taking you behind the scenes of the H&M Gift Lounge and dishing all the details on who got what.
You are never too old for candy and the lovely people at Wonka were on hand to make sure they fixed all the celebrities sweet teeth for the year! Offering a WONKA Purple Card entailing you to a year's supply of candy treats made this spot a must for everyone. Adam Lambert stepped up and admitted off the bat, "I'm on such a diet", but that didn't stop the Nerds lover from scooping up a healthy handful. Every celebrity that stopped by was asked the pivotal question, if you found a golden ticket, where would you want to go?
Jordin Sparks (American Idol (TV)): "I’d go to Egypt, Rome or Japan!"
Simply a classic must have for everyone. With all the free merchandise these celebrities scored, they are surely going to need a place to put it all, don’t you think? Enter LaSportsac. Every celeb was given a roomy bag from LaSportsac and the likes of Taylor Swift, Adam Lambert, and Jordin Sparks loved the new bag.
'Tis the holiday of giving and when the celebrities stopped by to check out the LIV Fashion Dolls, they had someone special in mind. Each LIV Fashion Dolls comes with their own story and personality which made the men of Jingle Ball 2009 super excited. Gossip Girl (TV) cutie Conor Paolo saw the 'Katie' doll and remarked that his niece would love this doll stating, "that's her, to a tee!" Super cutie Justin Bieber was also thinking about someone special to him when he checked out the LIV Fashion Dolls, exclaiming, "my sister’s gonna flip when she sees you!"
The radiant new perfume from Mariah Carey has been doing extremely well on the market, so it was no surprise that all the celebrities made a pitstop at the counter to take a whiff. With top notes of Neroli, Lotus Blossom, and Dewy Green Apple with a rich floral warmth makes this sultry perfume a must have for the holiday season.
When dusting off the annual holiday albums there are always a few that you rush to overplay and most of the songs come courtesy of Mariah Carey. The stars of Jingle Ball were asked to comment on their favorite Holiday song from MiMi herself.
Hands down the classic NYE Resolutions that everyone makes is they want to drop a few pounds and get into shape. The New York Health and Racquet Club set up a booth at the Jingle Ball gift lounge and were offering celebs a one year free gym membership. 30 Rock (TV) star Judah Friedlander made a pledge to lose weight in 2010, stating he needs to just, "get his ass in there and do it."
Yesterday, we hailed Kris Allen as Jingle Ball 2009: Best Performance and over the next week we are taking you backstage to the H&M Gift Lounge and the Press Room to dish out all the dirt we were able to sweep up. Up next we have Part II of our H&M Gift Lounge coverage and you will crack up when you hear about a certain starlet wanting to rush out of H&M right away to use her $500 gift card. Also don't forget we have tons of interviews that we can't wait to share with you, so stay tuned all week!
Jingle Ball 2009: The Highlights (H&M Gift Lounge, Part II) POPSTAR | Jingle Ball 2009 Set to Dazzle the Masses POPSTAR | Jingle Ball 2009: The Highlights (Best Performance) POPSTAR |