Queen Latifah, Carrie Underwood, The Who Entertain at Super Bowl XLIV

Super Bowl Sunday was not just for sports fans. The NFL made sure there was top name entertainment before the game even started by inviting Queen Latifah to sing America the Beautiful, and Carrie Underwood to sing our National Anthem. Both ladies did a stellar job, as fans, players, and coaches stood in patriotic silence listening to each song. Carrie Underwood dressed in white and belted out a simple but strong rendition of the anthem, while fans at the Sun Life Stadium in Miami, Florida witnessed red fire bombs bursting in air. Underwood concluded the song in perfect harmony with the traditional fighter jet formation flying over head, to kick off Super Bowl XLIV.

And so the game began between the Indianapolis Colts and the New Orleans Saints. At halftime, the legendary rock band The Who performed a live medley of their hits, including Pinball Wizard, Baba O'Reilly, Who Are You, and Won't Get Fooled Again. Although the set list was fairly predictable, the performance was refreshingly reminiscent of their earlier days, give or take a few rusty notes that come with age. Roger Daltrey and Pete Townshend are the only two remaining members of the original band, but their forever classic songs remain the same.

The Who are in good company as Super Bowl halftime performers. In the recent past, other classic artists like Bruce Springsteen, Aerosmith, Tom Petty, Rolling Stones, and Paul McCartney have taken the stage to entertain bowl-goers with live performances. Ironically these once upon a time rebel rockers are now the safer bet for advertisers and network advisers in the controversy department. The newer, younger acts pose more risk in terms of wardrobe malfunctions, questionable gestures, lyrics, etc., as evidenced by Janet Jackson/Justin Timberlake's' "oops" performance in 2004.

CBS made a few dollars during the game with advertisers like Frito-Lay (Doritos), Coca Cola, E-Trade, Google, Anheuser Busch, and Audi of America spending big bucks to put their products in front of viewers. The most talked about ads on Twitter? Doritos crunched the lead with over 35,000 tweets during the game. Anheuser Busch came in second place, and Coca Cola landed in third. To see a complete list of twitter buzz rankings for the ads we saw during the game, go to squawq.com/superbowl/.

It was a good day for football, advertisers, and music fans. It ended on a high note in the French Quarter as the Saints brought home a victory for New Orleans.